Shoulder pain can be a real game-changer, whether you’re an athlete, a fitness enthusiast, or someone dealing with everyday aches. If you’ve been searching for a natural, non-invasive way to ease discomfort and improve mobility, kinesiology tape for shoulder pain might just be your new best friend. This innovative, stretchy tape has gained popularity for its ability to provide support, reduce pain, and speed up recovery—all without restricting movement.
So, what exactly is kinesiology tape, and how does it work? Unlike traditional athletic tape, kinesiology tape is designed to mimic the elasticity of human skin. When applied correctly, it gently lifts the skin, creating space for improved blood flow and lymphatic drainage. This helps reduce inflammation, alleviate pain, and support the muscles around your shoulder joint. Whether you’re dealing with a rotator cuff injury, shoulder impingement, or even frozen shoulder, kinesiology tape can offer targeted relief.
One of the best things about kinesiology tape for shoulder pain is its versatility. It’s not just for athletes—anyone can benefit from its supportive properties. From shoulder blade pain to neck and shoulder tension, this tape can be applied in various ways to address specific issues. Plus, it’s water-resistant and can stay on for several days, making it a convenient option for long-lasting relief.
In this blog, we’ll dive deeper into how kinesiology tape works, its benefits, and step-by-step instructions on how to apply kinesiology tape to the shoulder. Whether you’re recovering from an injury, managing chronic pain, or simply looking for extra support during workouts, you’ll discover why this tape is a must-have in your wellness toolkit. Let’s get started on your journey to a pain-free, more active life!
What is Kinesiology Tape and How Does It Work?
If you’ve ever wondered what makes kinesiology tape so effective for shoulder pain, you’re not alone. This lightweight, flexible tape has become a go-to solution for athletes, physiotherapists, and anyone seeking natural pain relief. But what exactly is it, and how does it work its magic?
Kinesiology tape is a thin, elastic cotton strip with an adhesive backing. Unlike traditional athletic tape, which is rigid and restrictive, kinesiology tape is designed to move with your body. Its unique wave-like adhesive pattern allows it to gently lift the skin, creating microscopic space between the skin and underlying tissues. This lifting action has several key benefits:
1. Improved Circulation and Reduced Inflammation
By creating space beneath the skin, kinesiology tape helps enhance blood flow and lymphatic drainage. This can reduce swelling and inflammation, which are common culprits behind shoulder pain. Whether you’re recovering from a shoulder injury or dealing with chronic conditions like shoulder impingement or frozen shoulder, improved circulation can speed up healing and ease discomfort.
2. Muscle Support and Stability
Kinesiology tape provides gentle support to the muscles and joints around the shoulder without restricting movement. This is especially helpful for conditions like rotator cuff injuries or shoulder tendonitis, where stability is crucial for recovery. The tape’s elasticity encourages proper muscle activation while reducing strain on overworked or injured areas.
3. Pain Relief Through Sensory Feedback
The tape’s adhesive interacts with the sensory receptors in your skin, sending signals to your brain that can help reduce pain perception. This makes it an excellent option for managing shoulder blade pain, neck and shoulder tension, or even dislocated shoulder recovery.
4. Enhanced Mobility and Performance
Because kinesiology tape is so flexible, it allows for a full range of motion. This makes it ideal for athletes or active individuals who need support without sacrificing performance. Whether you’re lifting weights, playing sports, or simply reaching for something on a high shelf, the tape can help you move more comfortably.
Why Choose Kinesiology Tape Over Other Solutions?
Unlike bulky shoulder braces or restrictive tapes, kinesiology tape is discreet, comfortable, and easy to wear for extended periods. It’s also water-resistant, so you can shower, swim, or sweat without worrying about it falling off. Plus, its hypoallergenic adhesive makes it suitable for most skin types.
In the next section, we’ll explore the specific benefits of kinesiology tape for shoulder pain and how it can help you regain mobility and comfort. Whether you’re an athlete or someone dealing with everyday aches, this tape could be the solution you’ve been looking for!
Benefits of Using Kinesiology Tape for Shoulder Pain
When it comes to managing shoulder pain, kinesiology tape offers a unique combination of support, comfort, and natural relief. But what makes it stand out from other pain management solutions? Let’s break down the key benefits of kinesiology tape for shoulder pain and why it’s become a favorite among athletes, physiotherapists, and everyday users alike.
1. Pain Relief Without Medication
One of the biggest advantages of kinesiology tape is its ability to provide natural pain relief. By lifting the skin and improving circulation, the tape helps reduce inflammation and pressure on pain receptors. This makes it an excellent option for those dealing with shoulder impingement, rotator cuff injuries, or even frozen shoulder. Unlike painkillers, which only mask symptoms, kinesiology tape addresses the root cause of discomfort.
2. Improved Shoulder Stability and Support
Shoulder injuries often leave the joint feeling unstable or weak. Kinesiology tape provides gentle yet effective support to the muscles and ligaments around the shoulder, helping to stabilize the joint without restricting movement. This is particularly beneficial for conditions like shoulder tendonitis or dislocated shoulder recovery, where proper support is crucial for healing.
3. Enhanced Mobility and Flexibility
Unlike traditional braces or rigid tapes, kinesiology tape is designed to move with your body. Its elasticity allows for a full range of motion, making it ideal for athletes or anyone who needs to stay active while recovering. Whether you’re throwing a ball, lifting weights, or simply reaching overhead, the tape helps you move more freely and confidently.
4. Faster Recovery and Reduced Swelling
The gentle lifting action of kinesiology tape promotes improved blood flow and lymphatic drainage, which can speed up the healing process. This is especially helpful for reducing swelling and bruising after an injury or surgery. For example, if you’re recovering from a shoulder blade injury or neck and shoulder pain, the tape can help your body heal more efficiently.
5. Versatility for Various Shoulder Conditions
Kinesiology tape isn’t a one-size-fits-all solution—it’s incredibly versatile. It can be applied in different ways to target specific issues, such as:
- Shoulder impingement: Reduces pressure on the rotator cuff.
- Frozen shoulder: Encourages movement and reduces stiffness.
- Neck and shoulder tension: Relieves tightness and improves posture.
- Shoulder blade pain: Provides support and reduces strain.
6. Comfortable and Long-Lasting Wear
Kinesiology tape is lightweight, breathable, and water-resistant, making it comfortable to wear for several days at a time. Whether you’re working out, sleeping, or showering, the tape stays in place, providing continuous support and pain relief.
In the next section, we’ll explore common shoulder conditions that kinesiology tape can help with, so you can better understand how it might benefit your specific situation. Whether you’re an athlete or someone dealing with everyday aches, kinesiology tape could be the solution you’ve been searching for!
Common Shoulder Conditions Kinesiology Tape Can Help With
Shoulder pain can stem from a variety of causes, from sports injuries to everyday wear and tear. The good news? Kinesiology tape is a versatile tool that can provide relief and support for many common shoulder conditions. Let’s explore some of the most frequent issues people face and how kinesiology tape can help.
1. Rotator Cuff Injuries
The rotator cuff is a group of muscles and tendons that stabilize the shoulder joint. Overuse, trauma, or aging can lead to rotator cuff injuries, causing pain and limited mobility. Kinesiology tape can help by:
- Providing targeted support to the affected muscles.
- Reducing strain on the tendons during movement.
- Promoting faster healing through improved circulation.
2. Shoulder Impingement
Shoulder impingement occurs when the rotator cuff tendons get pinched between the bones of the shoulder. This can cause pain, especially when lifting your arm. Kinesiology tape can:
- Reduce pressure on the impinged area.
- Encourage proper shoulder alignment.
- Help restore range of motion without pain.
3. Frozen Shoulder (Adhesive Capsulitis)
Frozen shoulder is characterized by stiffness and pain, making it difficult to move the joint. Kinesiology tape can:
- Encourage gentle movement to reduce stiffness.
- Provide pain relief during stretching exercises.
- Support the shoulder as it regains mobility.
4. Shoulder Tendonitis
Shoulder tendonitis involves inflammation of the tendons, often due to repetitive motions. Kinesiology tape can:
- Reduce inflammation by improving blood flow.
- Offer support to overworked tendons.
- Help prevent further strain during activities.
5. Dislocated Shoulder
A dislocated shoulder occurs when the upper arm bone pops out of the socket. During recovery, kinesiology tape can:
- Provide stability to the joint.
- Reduce swelling and promote healing.
- Support the shoulder as it regains strength.
6. Shoulder Blade Pain
Pain in the shoulder blade area can result from poor posture, muscle strain, or injury. Kinesiology tape can:
- Relieve tension in the upper back and shoulders.
- Improve posture and alignment.
- Provide targeted pain relief for the affected area.
7. Neck and Shoulder Tension
Many people experience neck and shoulder pain due to stress, poor ergonomics, or muscle tightness. Kinesiology tape can:
- Ease muscle tension and improve circulation.
- Encourage proper posture to prevent future pain.
- Provide long-lasting relief without medication.
8. Post-Surgery Recovery
After shoulder surgery, kinesiology tape can be a valuable part of the recovery process. It can:
- Reduce swelling and bruising.
- Provide gentle support as the shoulder heals.
- Help restore mobility during rehabilitation.
In the next section, we’ll dive into a step-by-step guide on how to apply kinesiology tape to the shoulder, so you can start experiencing these benefits for yourself. Whether you’re dealing with a specific condition or just looking for extra support, kinesiology tape could be the perfect solution for you!
Step-by-Step Guide: How to Apply Kinesiology Tape to the Shoulder
Applying kinesiology tape to the shoulder might seem tricky at first, but with the right technique, it’s easy to master. Whether you’re dealing with shoulder pain, rotator cuff injuries, or just need extra support, this step-by-step guide will walk you through the process. Let’s get started!
Step 1: Gather Your Supplies
Before you begin, make sure you have everything you need:
- A roll of kinesiology tape (choose a high-quality brand for best results).
- Scissors to cut the tape.
- Clean, dry skin (avoid lotions or oils, as they can reduce adhesion).
Step 2: Prepare Your Skin
- Clean the area around your shoulder with soap and water, and then pat it dry.
- If you have hair on your shoulder, consider trimming it slightly to ensure the tape sticks properly.
- Avoid applying tape to broken skin, rashes, or irritated areas.
Step 3: Measure and Cut the Tape
- Measure a strip of tape from the top of your shoulder to just below your shoulder blade.
- Round the corners of the tape to prevent peeling.
Step 4: Apply the Base of the Tape
- Start by anchoring the tape just below your shoulder blade, on the back of your shoulder. Ask someone to help you if you can’t reach the correct area comfortably.
- Peel off the backing and apply the first 2-3 inches of tape without stretching it. This creates a secure base.
Step 5: Stretch and Apply the Tape
- Gently stretch the tape to about 50% of its maximum elasticity as you guide it over the top of your shoulder.
- Smooth the tape down as you go, ensuring it adheres well to your skin.
- End the tape just below your collarbone, again applying the last 2-3 inches without stretching.
Step 6: Add Support Strips (Optional)
For extra support, you can add smaller strips of tape:
- Cut two shorter strips (about 4-6 inches long).
- Apply one strip horizontally across the back of your shoulder and another across the front.
- Use a slight stretch (25-30%) for these strips to provide additional stability.
Step 7: Rub to Activate the Adhesive
- Once the tape is applied, rub it gently to generate heat and activate the adhesive. This ensures it stays in place longer.
Step 8: Test and Adjust
- Move your shoulder through its full range of motion to ensure the tape feels comfortable and supportive.
- If any edges start to peel, trim them or reapply with a bit more tension.
Tips for Success
- Replace the tape every 3-5 days or if it starts to lose its stickiness.
- Avoid over-stretching the tape, as this can reduce its effectiveness.
- If you experience any discomfort or skin irritation, remove the tape immediately.
In the next section, we’ll cover how to prepare your skin for kinesiology tape application to ensure maximum adhesion and comfort. With these tips, you’ll be a pro at taping your shoulder in no time!
Preparing Your Skin for Kinesiology Tape Application
Before applying kinesiology tape to your shoulder, proper skin preparation is the key to ensuring the tape stays in place and works effectively. Whether you’re using the tape for shoulder pain relief, rotator cuff support, or posture improvement, these steps will help you get the most out of your taping experience.
1. Clean the Skin Thoroughly
- Start by washing the area around your shoulder with mild soap and water. This removes dirt, oils, and sweat that can interfere with the tape’s adhesive.
- Avoid using lotions, creams, or oils before applying the tape, as they can reduce its stickiness.
2. Dry the Skin Completely
- After washing, pat your skin dry with a clean towel. Make sure the area is completely dry before applying the tape.
- If you’re in a hurry, you can use a hairdryer on a cool setting to speed up the drying process.
3. Shave or Trim Excess Hair
- If you have hair on your shoulder, consider trimming it slightly to ensure the tape adheres properly.
- Avoid shaving right before applying the tape, as this can irritate the skin. If you do shave, do it at least a few hours beforehand.
4. Check for Skin Irritations
- Avoid applying kinesiology tape to broken skin, rashes, or irritated areas. The adhesive can worsen these conditions.
- If you have sensitive skin, test a small piece of tape on your arm first to ensure you don’t have an allergic reaction.
5. Use Pre-Tape Spray or Wipes (Optional)
- For extra adhesion, you can use a pre-tape spray or adhesive wipe. These products create a sticky surface that helps the tape stay in place longer.
- Be sure to let the spray or wipe dry completely before applying the tape.
6. Warm Up the Skin
- If your skin is cold, the tape may not stick as well. Rub the area gently to generate warmth and improve adhesion.
- You can also use a warm towel or hairdryer on a low setting to warm the skin slightly.
7. Plan Your Taping Strategy
- Before applying the tape, decide where you need the most support or pain relief. For example:
- For shoulder impingement, focus on the top of the shoulder.
- For shoulder blade pain, target the upper back.
- For neck and shoulder tension, extend the tape toward the base of your neck.
8. Apply the Tape with Care
- Follow the step-by-step application guide from the previous section, ensuring the tape is smooth and free of wrinkles.
- Rub the tape gently after application to activate the adhesive and ensure it sticks well.
By taking the time to prepare your skin properly, you’ll maximize the effectiveness of your kinesiology tape and enjoy longer-lasting relief. In the next section, we’ll dive into specific taping techniques for shoulder blade pain, so you can target your discomfort with precision.
Kinesiology Tape Application for Shoulder Blade Pain
Shoulder blade pain, also known as scapular pain, can be caused by poor posture, muscle strain, or even underlying conditions like rotator cuff injuries or neck and shoulder tension. Fortunately, kinesiology tape can provide targeted relief and support to this area. Here’s how to apply it effectively for shoulder blade pain.
Step 1: Identify the Pain Area
- Start by pinpointing the exact location of your pain. Is it near the upper shoulder blade, closer to the spine, or radiating toward the neck?
- This will help you determine where to place the tape for maximum relief.
Step 2: Measure and Cut the Tape
- Measure a strip of kinesiology tape from the top of your shoulder blade to just below the painful area.
- Round the corners of the tape to prevent peeling.
Step 3: Apply the Base of the Tape
- Sit or stand in a relaxed position with your shoulders neutral.
- Peel off the backing and anchor the first 2-3 inches of the tape just below the painful area, near the lower part of your shoulder blade. Apply this section without stretching.
Step 4: Stretch and Apply the Tape
- Gently stretch the tape to about 50% of its maximum elasticity as you guide it upward over the painful area.
- Smooth the tape down as you go, ensuring it adheres well to your skin.
- End the tape just above the shoulder blade, again applying the last 2-3 inches without stretching.
Step 5: Add a Support Strip (Optional)
For extra support, you can add a second strip horizontally across the shoulder blade:
- Cut a shorter strip (about 4-6 inches long).
- Apply it with a slight stretch (25-30%) across the middle of the shoulder blade, perpendicular to the first strip.
- Smooth it down to ensure proper adhesion.
Step 6: Rub to Activate the Adhesive
- Once the tape is applied, rub it gently to generate heat and activate the adhesive. This helps it stay in place longer.
Step 7: Test and Adjust
- Move your shoulder and shoulder blade through their full range of motion to ensure the tape feels comfortable and supportive.
- If any edges start to peel, trim them or reapply with a bit more tension.
Tips for Success
- Replace the tape every 3-5 days or if it starts to lose its stickiness.
- Avoid over-stretching the tape, as this can reduce its effectiveness.
- If you experience any discomfort or skin irritation, remove the tape immediately.
In the next section, we’ll explore kinesiology tape techniques for neck and shoulder pain, so you can address tension and discomfort in the upper body. With these tips, you’ll be able to target shoulder blade pain with precision and ease!
Kinesiology Tape for Neck and Shoulder Pain
Neck and shoulder pain is a common issue, often caused by poor posture, stress, muscle tension, or even conditions like cervical strain or rotator cuff injuries. If you’re looking for a natural way to relieve tension and improve mobility, kinesiology tape can be a game-changer. Here’s how to apply it effectively for neck and shoulder pain.
Step 1: Identify the Pain Area
- Determine where your pain is most concentrated. Is it in the upper trapezius muscles, the base of your neck, or radiating toward your shoulder blade?
- This will help you decide where to place the tape for maximum relief.
Step 2: Measure and Cut the Tape
- Measure a strip of kinesiology tape from the base of your neck to just below your shoulder.
- Round the corners of the tape to prevent peeling.
Step 3: Apply the Base of the Tape
- Sit or stand in a relaxed position with your shoulders neutral.
- Peel off the backing and anchor the first 2-3 inches of the tape at the base of your neck, just above your shoulder. Apply this section without stretching.
Step 4: Stretch and Apply the Tape
- Gently stretch the tape to about 50% of its maximum elasticity as you guide it diagonally across your shoulder.
- Smooth the tape down as you go, ensuring it adheres well to your skin.
- End the tape just below your shoulder, again applying the last 2-3 inches without stretching.
Step 5: Add a Support Strip (Optional)
For extra support, you can add a second strip horizontally across the upper trapezius:
- Cut a shorter strip (about 4-6 inches long).
- Apply it with a slight stretch (25-30%) across the top of your shoulder, perpendicular to the first strip.
- Smooth it down to ensure proper adhesion.
Step 6: Rub to Activate the Adhesive
- Once the tape is applied, rub it gently to generate heat and activate the adhesive. This helps it stay in place longer.
Step 7: Test and Adjust
- Move your neck and shoulder through their full range of motion to ensure the tape feels comfortable and supportive.
- If any edges start to peel, trim them or reapply with a bit more tension.
Tips for Success
- Replace the tape every 3-5 days or if it starts to lose its stickiness.
- Avoid over-stretching the tape, as this can reduce its effectiveness.
- If you experience any discomfort or skin irritation, remove the tape immediately.
In the next section, we’ll explore tips for using kinesiology tape for shoulder support, so you can stay active and pain-free. With these techniques, you’ll be able to tackle neck and shoulder pain with confidence!
Tips for Using Kinesiology Tape for Shoulder Support
Whether you’re recovering from an injury, managing chronic pain, or simply looking for extra support during physical activity, kinesiology tape can be a valuable tool. To get the most out of your taping experience, here are some pro tips to ensure comfort, effectiveness, and long-lasting relief.
1. Choose the Right Tape
- Not all kinesiology tapes are created equal. Look for a high-quality, hypoallergenic tape that’s designed for athletic or therapeutic use.
- Consider the width and elasticity of the tape—wider strips are better for larger areas like the shoulder, while narrower strips work well for targeted support.
2. Apply the Tape with Proper Tension
- Avoid over-stretching the tape, as this can reduce its effectiveness and cause discomfort.
- For most applications, a 25-50% stretch is ideal. The tape should feel supportive but not restrictive.
- Always leave the first and last 2-3 inches of the tape unstretched to anchor it securely.
3. Replace the Tape Regularly
- Kinesiology tape is designed to stay on for 3-5 days, but it may need to be replaced sooner if it starts to peel or lose its stickiness.
- If you’re sweating heavily or swimming, check the tape more frequently to ensure it’s still in place.
4. Combine Taping with Other Therapies
- Kinesiology tape works best when used as part of a comprehensive treatment plan. Combine it with:
- Stretching and strengthening exercises to improve shoulder mobility and stability.
- Heat or ice therapy to reduce inflammation and pain.
- Massage or physical therapy to address underlying issues.
5. Listen to Your Body
- If the tape feels too tight, uncomfortable, or causes skin irritation, remove it immediately.
- Everyone’s body is different, so don’t be afraid to experiment with different taping techniques to find what works best for you.
6. Use Tape for Prevention, Not Just Treatment
- Kinesiology tape isn’t just for pain relief—it can also be used to prevent injuries during physical activity.
- For example, athletes can apply tape before sports to support the shoulder joint and reduce the risk of strain or injury.
7. Learn Proper Removal Techniques
- To remove the tape without irritating your skin, peel it off slowly in the direction of hair growth.
- You can also use oil or adhesive remover to loosen the tape if it’s sticking too firmly.
8. Stay Hydrated and Maintain Good Posture
- Proper hydration helps keep your muscles and connective tissues healthy, which can enhance the effectiveness of the tape.
- Combine taping with good posture habits to reduce strain on your shoulders and neck.
In the next section, we’ll answer some frequently asked questions about kinesiology tape for shoulder pain, so you can feel confident using this versatile tool.
Frequently Asked Questions About Kinesiology Tape for Shoulder Pain
If you’re new to using kinesiology tape or considering it for shoulder pain relief, you probably have a few questions. Here are answers to some of the most common questions about kinesiology tape, so you can feel confident and informed before giving it a try.
1. How Does Kinesiology Tape Work?
Kinesiology tape works by gently lifting the skin, which creates space between the skin and underlying tissues. This helps:
- Improve circulation and reduce swelling.
- Support muscles and joints without restricting movement.
- Reduce pain by interacting with sensory receptors in the skin.
2. Can I Apply Kinesiology Tape Myself?
Yes! With a little practice, you can easily apply kinesiology tape at home. Follow step-by-step guides (like the ones in this blog) to ensure proper placement and tension. If you’re unsure, consult a physiotherapist or healthcare professional for guidance.
3. How Long Can I Wear Kinesiology Tape?
Kinesiology tape is designed to stay on for 3-5 days, even during showers or workouts. However, if the tape starts to peel or lose its stickiness, it’s time to replace it.
4. Is Kinesiology Tape Safe for Everyone?
Kinesiology tape is generally safe for most people, but there are a few exceptions:
- Avoid using it on broken skin, rashes, or open wounds.
- If you have sensitive skin, test a small piece of tape first to check for allergic reactions.
- Consult a doctor if you have circulatory issues or other medical conditions.
5. Can Kinesiology Tape Help with Chronic Shoulder Pain?
Yes! Kinesiology tape can provide relief for chronic conditions like frozen shoulder, rotator cuff injuries, and shoulder tendonitis. It’s not a cure, but it can help manage pain and improve mobility when used as part of a comprehensive treatment plan.
6. Will the Tape Stay on During Exercise or Sweating?
High-quality kinesiology tape is water-resistant and designed to stay on during physical activity, sweating, and even swimming. Just make sure your skin is clean and dry before applying the tape.
7. Can I Sleep with Kinesiology Tape On?
Absolutely! Many people find that wearing kinesiology tape overnight helps reduce pain and stiffness. Just ensure the tape is applied correctly to avoid discomfort.
8. How Do I Remove Kinesiology Tape Without Pain?
To remove the tape:
- Peel it off slowly in the direction of hair growth.
- Use oil or adhesive remover to loosen the tape if needed.
- Avoid pulling too quickly, as this can irritate the skin.
In the final section, we’ll wrap up with a conclusion on why kinesiology tape is a game-changer for shoulder pain relief. With these FAQs answered, you’re ready to start your journey toward a more active, pain-free life!
Conclusion: Why Kinesiology Tape is a Game-Changer for Shoulder Pain
Shoulder pain can be a major obstacle, whether you’re an athlete, a busy professional, or someone simply trying to enjoy daily activities. Fortunately, kinesiology tape offers a natural, non-invasive solution that can help you regain mobility, reduce pain, and stay active. From rotator cuff injuries to frozen shoulder and everyday tension, this versatile tool provides targeted support and relief without restricting movement.
One of the standout features of kinesiology tape is its ease of use. With a little practice, you can apply it at home to address specific pain points, whether it’s your shoulder blade, neck, or the joint itself. Its water-resistant and breathable design makes it perfect for workouts, showers, and even overnight wear, ensuring continuous support and comfort.
But kinesiology tape isn’t just about pain relief—it’s also about prevention and recovery. By improving circulation, reducing inflammation, and supporting muscles, it can help you heal faster and avoid future injuries. Plus, its discreet appearance means you can wear it confidently under clothing, whether you’re at work, the gym, or out with friends.
If you’ve been searching for a way to manage shoulder pain without relying on medication or bulky braces, kinesiology tape is worth a try. With the tips and techniques shared in this blog, you’re equipped to use it effectively and confidently. So why wait? Take the first step toward a more active, pain-free life today!